When you are taking pictures with your camera, or your smart phone, you should make sure the settings are set to highest quality possible for the device.
Computers display your pictures at 72 dpi (dots per inch). Printed material is printed at 300 dpi. The result is that your printed product will be nearly 1/4 the size of the way it appears on your display (computer monitor, telephone, tablet etc...). For example an image that is 1,200 pixels wide will print only 4" wide (1200 ÷ 300 = 4) at high resolution.
Although 300 dpi is the standard for printed material (to ensure crispness and clarity) there are circumstances that will permit you to print at a lower resolution. A good example is a roadside billboard or a large banner that will be read from a distance. Nobody is going to read a roadside billboard from a one foot distance so it can be printed at a reduced dpi (100 - 120). Another example is an eight foot banner. It does not need to be 300 dpi as it is meant to be read standing back further than a foot so you can get away with using a reduced dpi.
The general rule is that printed products are done at 300 dpi. In order to make this easy for you our online ordering system will tell you whether your image is sized appropriately for your project.
If you are still unsure whether your artwork/design is high enough resolution for your printed product, call on one of our experts at Macon Printing. We are here to help you.