How to choose the right paper for your print project
There isn’t a “single” paper that fits every project you can have printed. Every project has a paper type that is often used because it is standard for a particular outcome. We share our experience with you, offering advice, and listening to your needs too.
Taking the following tips into consideration will give you a good start:
What is the purpose of the print item?
A rack card is narrow and tall and needs rigidity so a thicker card stock is ideal. A tri-fold brochure has three folds giving it more rigidity so it can be printed on a thinner paper.
If the paper is going to be folded (as in a tri-fold brochure) the paper will need to be scored (creased) to create the folds. Scoring has a different effect on different paper types. The correct selection will score smoothly with no cracking of the paper.
If it’s a business card then "card stock" is the norm. Card stock can be coated (glossy or matte) or non-coated. If you want to be able to write on that card you may want to select a non-coated stock. You could also have paper that is coated on one side and not on the other.
If you have a design (or color) that prints all the way to the edge, also known as a full bleed, it affects the type of paper you can use.
Is this a Booklet? For a brochure often the outer cover is thicker cover stock while the pages inside are thinner.
There are also specialty papers that you may choose for your project. Some of these are recycled, and some papers that have little specs in it, also known as fleck. There is paper that is very thin or transparent so that your print project shows through from underneath.
Understanding how your printed material will be used or displayed and any special needs is the first step to proper paper selection. We are here to offer suggestions based on our knowledge of different papers and our many years of experience. We understand how paper performs through various operations like printing, cutting, folding, binding and more.
Come by and visit our knowledgeable staff and we can discuss your project today.